After successive audience defeats with Xuxa no Mundo da Imaginação, TV Globo reformulated again the attraction commanded by Xuxa that changed its name and age group and on 4 April 2005, it premiered TV Xuxa. The program had two distinct phases and the first was broadcast on Monday morning to the children's audience in a mix of play, dramaturgy, competition, cartoons and musical numbers presentation. The name of the program was an allusion to the fictional TV Xuxa, a television station with several attractions. After many changes for not being able to keep the station in the isolated leadership, the program no longer aired on 31 December 2007. With the success of XSPB, Xuxa released in Argentina, in 2005, the Xuxa audiovisual Solamente para Bajitos. In parallel to TV Xuxa, the presenter commanded Conexão Xuxa between 2 December 2007 and 11 January 2008. The program had four teams formed by three people (one athlete, one personality and one teenager). Together, they faced various kinds of physical evidence and general knowledge in beautiful settings in the country. The program lasted three stages. The teams were divided by colors: yellow, green, blue and orange. The four teams disputed an X of gold, that was worth three points; an X of silver, worth two; or a bronze X, which was worth one point. In all, there were three stages, displayed in seven editions. The two winners of the first stage and the two winners of the second disputed the final of the program. Vencia the group that obtains more points throughout the competition. TV Xuxa returned to TV Globo grid on 10 May 2008, totally refurbished, aimed at the whole family. With new format and schedule, and different attractions, it became a weekly auditorium program, screened on Saturdays at 10 am. The show ceased to show cartoons, invested in jokes, and Xuxa went on to receive her guests on a stage designed for interviews and musical numbers. In 2009 Xuxa released the film Xuxa em O Mistério de Feiurinha, telling what happens to the princesses after the "Happily Ever After". The film starred Sasha Meneghel in theaters and featured the participation of Hebe Camargo, Luciano Szafir, Luciano Huck, Angelica and others. The film took more than 1,300,000 people to the movies and was released in Brazil, the United States and Angola. In the musical career, Xuxa left to Som Livre, signing with Sony Music. It is estimated that the contract value was R$10 million. Xuxa released the 9th title of the Xuxa Só Para Baixinhos series, titled Natal Mágico and in 2010 the tenth edition of XSPB, entitled Baixinhos, Bichinhos e Mais, the album sold in one month the amount necessary to become the best-selling DVD of 2010 in Brazil. In October 2010 Xuxa gave an interview explaining its break with "Free Sound" the presenter claimed that her then record company, was providing a tight budget for the size of its projects. Also in 2010, was chosen by the readers of the Newspaper Clarín the favorite Brazilian singer of the Argentines.

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